Interview With Motsweding FM’s D-Mos
I had never heard of Douglas Mosadi aka Dj D-Mos before, but after going through his profile, I came to a realization that there could be something wrong with me, the music I listen to and the parties I attend as it seemed as though this Motsweding FM presenter is talented and has been around for some time.
To those that have never heard of the man and/or his music, I present to you D-Mos.
Cedrick: Who is D-Mos?
D-Mos: D-mos is a father, a husband, a caring, loving person who was given a chance to be the person I am today. I am passionate about Dj’ing, music and radio and I love what I am doing. I believe I have not reached the level I want to operate in yet as a radio presenter, musician and Dj and I am still working towards achieving that. I must say my wishes in life are not yet fulfilled and I am on the right track as it is. I also want to give back to the community through other projects I am working on for the younger generation that would like get into music.
Cedrick: Tell us about your journey to becoming a radio presenter, when did you start?
D-Mos: I auditioned at the Youth Programme Auditions for Radio Mmabatho in 1991 and made my radio broadcast debut a year later. I still host a show on Motsweding FM, the forerunner of Radio Tswana and Radio Mmabatho, where I have a loyal listenership of millions of listeners across the country.
Cedrick: So you are on radio, co-hosting, which role do you play on the show?
D-Mos: Yes I’m co-hosting the morning show with Cebo Manyaapelo and we share the same responsibilities.
Cedrick: You had your own mid day slot at some point and now you are co-presenting. Was that a demotion?
D-Mos: Not at all I’ve done the mid day as well as afternoon and I believe I did very well on both shows. Taking the morning show and co-presenting with Cebo was a promotion because the majority of listeners tune in to the morning slot and are well informed and entertained at the same time, which is what radio is all about.
Cedrick: Many out there get into music/Dj’ing through radio. Was that the case with you as well?
D-Mos: Yebo although I must acknowledge that my friends played a bigger role in me becoming a DJ as they believed in me and encouraged me to take up the role. I must say I am grateful for that.
Cedrick: I remember during my student days in Pretoria, Motsweding FM was all that was played in the taxis in the mornings, who else is your target market except PTA taxi drivers?
D-Mos: We are also targeting people who are driving to work as well as early birds in spheres were Motsweding FM can be reached, and as for the station as whole we are targeting every individual who’s listening by that time and anyone really who prefers our language, music and the information we are providing.
Cedrick. You guys are on air at the same time with the likes of Gareth Cliff of 5FM, YFM’s Mo Flava and Metro FM’s Kenny Maistry. How are you handling the competition??
D-Mos: Competition is healthy because it makes us to be on our toes every time, we must come up with new ideas and refresh our slot every three months.
Cedrick: Beside being on radio, you are also a house Dj with a new album out. Tell us about the album.
D-Mos: This is my 3rd album, the 1st one was released in 2008 and titled D-Mos Collexions Modumo One. I have worked with Groove Cartel on the new album, DJ’s from Botswana and it is a 3disc album that comes with a DVD. The First CD was mixed by myself, the second one was mixed by Groove Cartel while the third one consists of full cuts for Djs. The DVD consists of three videos from my previous albums and new videos of Groove Cartel.
Cedrick: Nice one. Now tell us about your Dj’ing career. What are some of the challenges you faced trying to break in.
D-Mos: Getting into the Music Industry was not easy for me because the music industry’s hot-shots always used the excuse that they couldn’t help because I work for a Public Broadcaster Station. I started learning the art of DJ’ing in 2000 when I started to venture into the DJ’ing industry through the help of my late friend Dj Bass, a Botswana native, who I personally consider to have been one of the greatest Djs in Southern Africa.
When I perfected the skill, I compiled a few tracks which I sent to major recording labels as a demo but I had the doors shut in my face on all occasions. Having been sent from pillar to post, I persevered until my path crossed with the award winning hip hop artist, Hip Hop Pantsula.
Cedrick: Finally… but it must have been very hard, especially with the constant teasing you endured. Remember the constant teasing about your inability to rock a crowd at a party in comparison to keeping millions of listeners tuned onto your show. Tell us about that.
D-Mos: There has been a lot of growth since then, I had an opportunity to play with an endless list of talented people, including the big dawgs of the music industry such as Fresh, Oskido and Vinny da Vinci.
Cedrick: Now having mentioned the big dawgs, why should people buy your CD and not Euphonik’s, Lulo Cafe’s or Ganyani’s recent CD’s?
D-Mos: Because of the unique style of music that I do. It has never been done before in South Africa, 3 discs and dvd for the price of one & very reasonably priced.
Cedrick: Spoken like a salesman. With all the many DJ’s in the market currently, what sets you apart from the rest? What are you bringing in the market that hasn’t been done before? Besides the 3 Discs and DVD, of course.
D-Mos: The Type of music on my new album is called deep and progressive house, it is the type of music you can listen to even after 10 years. It is entertaining music that individuals will enjoy.
Cedrick: Any known names you worked with and can you tell us about the experience?
D-Mos: I have used several producers and artists including the hot RJ Benjamin and Hypnosis. It was a wonderful experience to have such wonderfully talented people working on my album.
Cedrick: Do you produce these songs yourself?
D-Mos: No I’m not in music production.
Cedrick: What else do you do beside being on radio and making music?
D-Mos: I have a company called Dmosolgic Communication & Entertainment which needs my attention too after my shows.
Cedrick: Many people think that being a Dj is all about the access to exclusive parties and the hot babes aka Jezebels, tell us one thing you hate about being a Dj.
D-Mos: Its those things you have mentioned, they make this industry appear as if we like being surrounded by ladies. I really hate it.
Cedrick: Any involvement in charity?
D-Mos: I was involved in a fund-raising project in which funds were raised for an Early Learning Centre that is based in Pampierstad – Northern Cape. That fueled my innate caring spirit to get involved in other charity organizations including The Dream Catcher which was launched on the 26th of July 2008 by Motsweding FM’s Breakfast show.
Cedrick: That’s great. And what do you think of the level of music piracy in SA and how does it affect you as a radio presenter and house DJ?
D-Mos: The level of piracy is still high in our country and it really discourage the talent we have. I mean producers are having sleepless nights to come up with brilliant staff whereas others take advantage and benefit from their hard work.
Cedrick: True. Who are some of the people that played an important role in building your career to what it is today and who do you look up to?
D-Mos: My family and my friends have played an important role in my life and I have several people I grew up looking up to including the most talented radio presenter, the late Monty Sehole who worked at Radio Mmabatho.
Cedrick: Your definition of success relative to what you do?
D-Mos: I want to see myself developing new talent under my stable.
Cedrick: And what goals have you set for yourself as a Dj? Where do you see Dj-Mos in November 2012?
D-Mos: Release yet another great album as well as taking my company to another level.
Cedrick: How do you want D-Mos to be remembered as a Dj?
D-Mos: As a great Radio Presenter and versatile Dj.
Cedrick: Thank you for your time D-Mos, on behalf of JustCurious, I would like to wish you a successful career on radio and as a Dj.
D-mos: My pleasure Cedrick.
Interview by Cedrick Mashamaite ©