Info: Shake The World Campaign
August 8, 2011 by Brown Shuga
On August 9, 2011, Rainbow Collection in partnership with Edgars, Africa!Ignite, SAfm, Trinergy Brand Connectors and Umuzi Photo Club will be launching the Shake the World Millennium bracelet campaign at the Eastgate Shopping Centre in Johannesburg.
The primary objective of this campaign is to raise social awareness on the 8 Millennium Development Goals set by the United Nations in 2000; whilst creating jobs for rural women crafters in Kwazulu Natal. The campaign also aims to ignite all South Africans, irrespective of their social standing, to become proactive agents of social change.
The Millennium Bracelets are handmade by Africa!Ignite’s network of women crafters and our goal is to sell one million of these fair trade bracelets through a variety of channels locally and internationally; such as companies, consumers, NGOs and other organisations.
The Millennium bracelet comes in bright colours, each corresponding to one of the eight Millennium Development Goals. The bracelets will be retailed at selected Edgars stores nationwide at R19.95 per bracelet and they will be available for consumers from Women’s Day, August 9, 2011.
By working with Africa Ignite and the female crafters, the Shake the World campaign not only raises awareness on the Millennium Development Goals, but also actively and directly contributes to three specific MDGs (1, 3 & 8).
Shake the World ambassadors include Orlando Pirates star midfielder, Daine Klate, Sabc Sport and SAfm sports anchor Kwena Moabelo, Supersport’s PSL News anchor, Sotho Lenkoe, SAfm’s AM Live anchor, Xolani Gwala, as well as motorsport sensation, Janine Mitchell; to mention but a few.
SAfm’s Morning Talk (09h00 – 12h00) and Afternoon Talk (14h00 – 16h00) will broadcast live from the venue. For more information on the campaign, please visit www.shaketheworld.org or www.rainbowcollection.nl
*Press Release
Thuli on Mon, 8th Aug 2011 9:43 pm
K, let me go read…
@JoneighGALAXY on Mon, 8th Aug 2011 11:41 pm
I pledge my support 4 a great cause. #SupportMilleniumDevelopmentGoals
Lawrence Nteo on Tue, 9th Aug 2011 1:59 am
A very good cause, I will get myself a bracelet and do my part in supporting such a cause.
Ophezulu on Tue, 9th Aug 2011 8:12 am
A sample bracelet would have been nice.
Zeal on Tue, 9th Aug 2011 8:31 am
Defs getting myself a bracelet!!
skyno on Tue, 9th Aug 2011 3:13 pm
HAPPY BAFAZI DAY!!
Lustagp on Wed, 10th Aug 2011 12:03 pm
i pledge my support..
MissAN on Wed, 10th Aug 2011 10:43 pm
Mara why Edgars fela? Shoprite as well. Will buy the bracelet. We need to be always grateful of everything we have! I bet most of us have 70% of these goals covered.