At The #PumaDigsEgoli Party
August 28, 2012 by Brown Shuga
On Friday, 24 August PUMA opened a new store in Braamfontein and it was launched under the theme “PUMA Digs Egoli.” The Store will have a new design, with additional elements such as a PUMA Social area and DJ mixing station, a peep show to surprise shoppers in the change-rooms, and an unSMARTphone.
PUMA has also acknowledged Johannesburg’s rich mining history into the PUMA Store design by introducing some references to mining, including a dominant Brand Wall made up of mining helmets; footwear housing elements made to look like mining elevators; and finally the iconic PUMA CAT statues that wait on guard at the store entrance have been sprayed gold.
When I arrived at the event, I thought “oh my word, it’s just kids here, am gonna feel so old… ” but it was such a fun, fresh and not like the usual JHB events, I had a good time. Of course, the fact that I could shop on PUMA’s account made the experience even more enjoyable.
The set up was on point, it was some sort of a classy street bash, with burgers, di wors rolls, hot dogs, etc, you just had to choose what you liked and of course, the open bar… lets just just say, thank you PUMA, your guests had fun.
In line with the mining theme…
Check out those enamel mugs they served drinks in. My mom still has those.
Even the faces there were not the usual crowd… thank Gaaaad
Tumi from Tumi and The Volume checking himself out in the mirror…
Posers! Cute.
Tumi performing… I missed this performance. Must’ve come after my bedtime
The guests enjoying the music…
Jerry Mokgofe… when I first saw his outfit, I asked my friend “What kinda waist coat is this?” but when he turned around and saw it was him, the outfit then made sense… if you know what I mean… heheh.
I thought of Kiki when I saw this Jamaica top… Huu the price though… it’s like you’re buying an Olympic Medal.
With friends…
Like I said, it was a fun event!
More of the store…
PUMA says that their aim with the store is to provide more streetwear-oriented products with limited releases and must-haves.
And yes, there was lotsa beer…
The PUMA Store Braamfontein is located on the corner of De Korte and Melle Streets and will be open on a Monday to Saturday from 9am to 5pm, and on a Sunday from 9am to 1pm.
Thanks for a great evening PUMA and all the best with the new store, it’s beautiful.



















Fab Tee on Tue, 28th Aug 2012 10:43 pm
BS you don’t look a day over 25!,umhle shem mntanabantu!
Fab Tee on Tue, 28th Aug 2012 10:48 pm
My son so doesn’t wanna sleep tonight,kusemini kuye abukho nobusecepheni ubuthongo,he’s talking and singing to himself do ukulala!,ukuzala kuzisonga inene!
Noance on Tue, 28th Aug 2012 11:22 pm
Kwaaaaaaaaaa at @BS saying u can buy a gold medal! The event looks refreshing and not ur typical event! Love the pics too,great quality! Looks like a great fun! *now craving wors roll*
MyThoughts on Wed, 29th Aug 2012 12:13 am
Kanti where’s the photo ya ticket winners? Or “with friends” ke bona? Oooor “posers”
Thanks BS for the pics though
Eyh2Jee on Wed, 29th Aug 2012 1:14 am
dead by Iipay’nti ezi kuselelwa kuzo (So unexpected though)
I had those three years ago,my friends use2laugh at me.For me they are just a normal part of my life.Ko kasie they still have them.
Nice Pictures.And yes,I’m glad that there were no forever irritating socialites in the event…
bongi on Wed, 29th Aug 2012 6:30 am
I cant view the pics, will check at the office. Why dont they do ths events in CT? We r missing so much yazi…the payinti ye enamel yile mos isetyenziswa emakhaya, and new xhosa brides must have them too, with the plate and bowl.
Nthoentle on Wed, 29th Aug 2012 8:01 am
I also want to see the ticket winners bathong @BS
Looks like it was full of kids vele mara fun nontheless
sk1 on Wed, 29th Aug 2012 8:06 am
Hi
Nice and refreshing event indeed , I want those pink and black sneakers
BS wat can i do 2get those nice arms u have ? nice,nice ….i like i like
Eish Nami Noance m craving di wors roll
@Eyh2Jee wats happening on yo gravatar? hehehe!
Gomolemo on Wed, 29th Aug 2012 8:36 am
It sure looked like a great event, nice photos too. Thanks @BS.
samlicious on Wed, 29th Aug 2012 8:39 am
Goo morning bloggers
Nic epictures indeed @BS and the crowed is nice and fresh, no Uyanda and the red bottom shoes *thank gud*
sxylin on Wed, 29th Aug 2012 8:42 am
Whuuuuu that poser’s weave needs to go! So why do u guys want the winners’ pics hehe inside yazi
sxylin on Wed, 29th Aug 2012 8:44 am
@samlicious ndidikiwe wuwe mani tjerrrrr crowd vs crowed what’s wrong with u
zenzybear on Wed, 29th Aug 2012 8:48 am
that girl’s weave yoh
bumbum on Wed, 29th Aug 2012 8:56 am
And where are the winners, I knew ukuthi abazuvezwa with their blogging names mxm lol.
Kanti which weave are yall talking about? Is that a weave lena ena 3girls with red lipsticks…? Nizothini guys ukube she’s one of the winners? Akazuvuya omunye umtana lol
vumaaa on Wed, 29th Aug 2012 9:03 am
Lol @sxylin leave those kids (posers) alone tu, it was just before month end. So they were going to do their huuuur on Sunday hle.
Oh @sxylin plz put that RED PEN down lol lol. Yaze yavelelwa ingane shem
Eish poor @Samlicious u gonna need to pull up your Panties coz @sxylin will Not just let this spelling thing Slide.
I thank God for the Dictionary.com App. I always go there before I hit the sent button just to be sure.
People in JC streets observe wonke uDoti lo so nje funeka umntu abe on point at all times.
Mapakisha on Wed, 29th Aug 2012 9:04 am
BS’s friend lo we brown bag looks so annoyed, she prolly didn’t wanna take the pic.
The guests enjoying the music… what is that in the chick’s hand, it looks suspect. Kanti what kind of party was this na, lol.
I love Tumi, I wish he’d lose weight though.
Am so loving those black & red sneakers hle..
posh on Wed, 29th Aug 2012 9:12 am
It was a great party,young beautiful and diverse crowd… free booze and food, yummy and hot people
As one of the ticket winners, I wouldn’t want my pic up there, you guys are very critical!! I’m not even photogenic!! so Ja, no thank you!
@snapshot, drop me an email on zmzconsult@gmail.com
shybear on Wed, 29th Aug 2012 9:27 am
ao @posh we r lenient to our own nje
Noance on Wed, 29th Aug 2012 9:30 am
@sxylin does that even qualify as a weave anymore tho? LOL. talk about finished it, till the last strand!
samlicious on Wed, 29th Aug 2012 9:45 am
hehehehhehehe @sxylin lungade udikwe kwa!!!!!!!!!!!
zenzybear on Wed, 29th Aug 2012 9:45 am
noanve wat happened to ur gravatar
i liked it!!!!
Applepurple on Wed, 29th Aug 2012 9:45 am
le-weave isdleke senyoni shem
zenzybear on Wed, 29th Aug 2012 9:46 am
*Noance
samlicious on Wed, 29th Aug 2012 9:48 am
Hayi mna @vumma I just type and press send, I just dont have time shame ndisemsebenzini la.
U @sxylin yena and her read pen ebomvu, one day is one day ndizomshaya ngoCorobrik for real
samlicious on Wed, 29th Aug 2012 9:52 am
hayi guys what if the bad weave girl is one of the winners nje. hehhehehe! eish I missed you guys yesterday while I was at home taking care of my mother. Shame isgogwana sabantu besineflue, she was like a child yho refusing to eat and all.
sxylin on Wed, 29th Aug 2012 9:58 am
Ok auto spell can be cruel yazi , that was meant to be nisile yazi instead of inside *giggles*
samlicious on Wed, 29th Aug 2012 10:00 am
Tshotsho @sxylin
lamarOdom on Wed, 29th Aug 2012 10:07 am
Sxyln please give me your email add, i need to ask you something (not the 50 shades of wat wat) please
Noance on Wed, 29th Aug 2012 10:14 am
@zenzybear I dont know what happened nami
Noance on Wed, 29th Aug 2012 10:18 am
Jerry must wear that top to next years durban july or the met in jan! It has horse girdle written all over it!
samlicious on Wed, 29th Aug 2012 10:33 am
In other news: Amber Rose is pregnant *oh how I love that couple
Smatsatsa on Wed, 29th Aug 2012 10:43 am
Really @Sam? Wow
That’s wonderful for them, can they get married already? I don’t believe in engagements.. I see it as an ‘unconfirmed booking’
samlicious on Wed, 29th Aug 2012 10:56 am
Rumour has it that they moved the wedding to October and the soon to be Mrs is due in January.
Eyh2Jee on Wed, 29th Aug 2012 11:15 am
@sk1: *sigh* blame it on 50Shades…
sxylin on Wed, 29th Aug 2012 11:58 am
sxylin2011@gmail.com
Noance on Wed, 29th Aug 2012 12:41 pm
Hahhahahahahaha @Smatsatsa.
shortT on Wed, 29th Aug 2012 1:09 pm
I have s strong feeling that “With Friends” are the winners.
sxylin on Wed, 29th Aug 2012 1:29 pm
@lamaodom if u sent me this email tt landed in my inbox a few mins ago, just to let u know I won’t respond! I deleted all those fifty shades of grey!
bongi on Wed, 29th Aug 2012 1:39 pm
i once entered a competition here about a pink perfume ..cant remember the name..
yhoo i was reading everyday to hear about the winners- up until today NOTHING…then i said to myself its becoz i entered….i never win anything mna..
Zoe on Wed, 29th Aug 2012 1:55 pm
That weave had locked and is making its way to Jamaica for a dreadlock session.
LadyMillion on Wed, 29th Aug 2012 2:50 pm
“Friends” are the winners..ok? thanks
samlicious on Wed, 29th Aug 2012 2:58 pm
he @BS kutheni ungathi uneflying dog nje?
lamarOdom on Wed, 29th Aug 2012 3:52 pm
Hehehehe Sxyln I dont have your email add, that’s why I was asking. Ndinyabe kakhulu for ukufunda oo 50 shades wat wat hle, ndingaziqala ngaphi izimanga?!
snapshot on Wed, 29th Aug 2012 4:39 pm
1. I am one of the winners and i’m definitely not on the pics guys, i practically begged BS not to put my pic there cos, liks @Vumaa said, it was way before month end and i had something that looked like a beret on my head so nje i would never
2. the lady with a weave what what, yaz guys she is beautiful- its confirmed im Lesbo by the way she told me where she stays so nje ngizom visitor anyway she is a blogger so she’s probably laughing her lungs out.
3. I danced I ate i did everything, there were some kideos your jezy type but hai bekumnandi- even if i slept in the car afterwards
4. I met Posh beautiful soul but refused to dance
5. @Posh i will drop you a line, im still trying to remember where I know you from
before i forget, @BS that vest, when i saw it i also thought of Kiki, the price tag, i will get a new weave shem
vumaaa on Wed, 29th Aug 2012 9:59 pm
@Snapshot you won? OMG Wow thats beautiful, i can tell u had a great time.
snapshot on Thu, 30th Aug 2012 6:13 am
@BS you got the link to the pics, can I pls have, haven’t received it.
@Vuumaa, I don’t walk far from good time. Wherever I go, I tell God ziyawa manje, I enjoy more than the alcohol imbibes. Problem, I get drunk just by dancing and I start telling stories.
I had a good time. Thank You
Wild Island on Thu, 30th Aug 2012 1:03 pm
hau…..how come the winners didnt take pics with u BS?????