The Wild Canned!
Just 2 months ago, Mnet soapie, The Wild celebrated their 1st anniversary and this weekend, TV viewers were shocked to hear that it is being canned, due to low ratings.
Phathu Makwarela: M-NET is known for not being patient with underperforming shows. They extended Binneland for an hour only to reduce it to half an hour and then banish it to Kyknet, barely a year after the show had gone through massive changes. Are you worried that they might not give the show enough time to grow an audience?
Rohan Dickson: No. I am more interested in maintaining the high stakes of the show. I think you bring up an interesting point though, which is also our greatest challenge. I want the show to succeed and gain a greater audience, but I will let the channel decide the other matters. They have invested a lot of money into the project; they also want it to succeed.
Phathu Makwarela: Let us talk about your timeslot, 18:00. Your target audience, the higher black LSM market is not home at six. That time slot has been established as an Afrikaans programming timeslot. If you are a black consumer, you do not switch to M-NET at six during the week, that’s if you’re home. Couldn’t they give you a later timeslot?
Rohan Dickson: There was a lot of talk about the time slot. We thought the later the better, we could get adult talk going, our tone could be different but we are a creative team that needs to be accessible to advertisers and we need to respect the broadcaster’s decision. While this show is a major investment for them, they still want to see how it does on that timeslot, before making major changes. We have to trust that they will take care of their investment and that this is the right timeslot for the show. People will make the effort to watch the show as long as it is good and compelling. There is also PVR.
Phathu Makwarela: Which I am sure you get for free?
Rohan Dickson: Well people have ways of getting it free. I paid for mine. People will prioritize the show; my job is to make it so interesting that it makes people want to watch it.
Read the interview HERE
As we all know, the timeslot was changed to 19:00 but it seems that was not enough to save it. Location shoots are expensive and guess it was not sustainable for the channel to keep it on air any more.
Sad news, it was (is) a beautiful show to watch, with great actors… this is a pity. We have until March 2013 to enjoy The Wild on Mnet.